Take Control of Your Digital Signage Screens from Anywhere: Innominds’ Aware Platform

Bringing customer engagement through digital signage solutions is the best way to showcase products and interact with customers outside of their homes and personal digital spaces.

The changing customer behavior post the pandemic is a strong indicator that digital signages will become more popular and even more relevant in today’s society.

Perspectives on Retail and Consumer Goods Issue 8 from McKinsey states, “Over 60 percent of global consumers have changed shopping behavior, many of them for convenience and value”.

Especially amid the new restrictions, digital signages can provide the appeal of contactless systems to interact with businesses. It makes it easier to promote products and events and update new promotions from a centralized management system.

Organizations usually deploy them to improve customer-facing marketing and employee experiences for training and management.

You may want to help customers or employees to better experience the business by freely engaging in activities that promote your brand in a more friendly and dexterous environment than closed-up digital spaces.

Companies can manage corporate communication with employees through digital screens and provide on-demand training in their work environments.

For retail or service environments, the customers benefit by seeing real-time deals through the screens. The omnichannel experiences can trigger further customer engagement by delivering a uniform experience through integrated channels.

For the service providers, it’s a great way to enhance the in-store experience, which consequently powers audience analytics and the overall merchandising and marketing. That’s because digital signages make it easy to gather insights into what the customers or employees want from an establishment. It’s opening the doors for businesses to understand how they behave concerning each service rendered.

That’s why Innominds has its own digital signage management platform-Aware^TM. Aware^TM helps you to manage hundreds of displays from a single platform for easy engagement with customers and employees. To make matters easier, it’s available through the cloud and locally hosted applications based on each requirement.

Improving business outlook and experience through seamless and context-aware digital signage screen management

Aware^TM’s digital signage management features allow users to create and change content on screens. It also allows users to create playlists, schedule content, organize their screens into groups, and even diagnose playback issues that occur with remote screens. As a 360-degree digital signage solution, it provides:

• Users with the display, device, and network diagnostics
• A comprehensive playlist-based content management system
• A third-party app marketplace for a wide range of preference-based content selection
• Audience analytics that helps in delivering personalized content.

Digital signages also give a bird’s-eye view of customer demographics. This helps to serve customers based on age ranges and other factors.

Whether it is a hospital waiting room, where it can assist in queue management and display important health and hospital information, or a hotel lounge for customers to read the room statuses and safety instructions, digital signages are making the job easy for staff and management in every sector.

For many businesses, this is a dream come true, as they can serve customers in a diverse way that increases PR and status among their peers. It’s also a great way of gathering the much-required analytics without a forced survey.

Aware^TM’s digital signage management is simply a great way by which you can enhance the digital signage experience for yourself and the customer with excellent management tools.

Staggering customer sentiments towards personalization making Aware^TM a key asset

As the crowd resurges into the brick-and-mortar retail marketplace, they are looking for ways to make purchase decisions as easily as possible. But there are a few challenges that many advertisers make with digital signages.

Sometimes customers do not know what to do next because of a lack of adequate CTAs on the screen that are personalized to the customer’s needs.

Customers also find it annoying when businesses display singular content in company-wide signages. Most signages and media players do not allow personalization. Personalized CTA converts 202% more viewers than generic ones, as per HubSpot.

When users struggle to utilize the entire functionalities of the digital signages, it can make them feel short-sold in a competitive world.

Better digital signage management can change this by using improved functionalities that support personalized messaging.

Aware^TM gets rid of these concerns by providing some advantages to users in digital screens and signage management:

• Centralized management of the entire digital signage network of devices
• The ability to frequently update screens with relevant and timely high-impact content
• Troubleshooting of device issues without physically visiting the signage location
• Mitigation of the need to visit the signage location to publish content and maintain the system operation

Aware^TM’s total network control for publishing content with connected screens that sets it apart from other management platforms

Aware^TM is a robust, cloud-based, secure, and cost-effective platform for remote digital signage management capabilities with unmatched reliability and scalability. End-users can access and manage the solution through any device.

It has features such as remote network and content management, device diagnostics, audience analytics, and more. The multi-screen CMS enables users to easily upload, schedule, and manage content across the screens with an intuitive drag-and-drop interface.

The Aware^TM dashboard has a rich set of features that users can access from anywhere. It consists of:

• Status displays: of all devices at the media, display, and device levels for diagnostics
• Content management via drag-and-drop: Canvasses that support adding and removing files from the playlist, sharing content via social media channels, standard displays of text for all time, and additional formats support, to name a few
• Remote view: of live video that is being played on the devices. This feature gives additional control over the displays. It can also give a snapshot of displays to view anytime.
• Analytics: related to device storage, system logs, audience, and app data
• FAQ support: Additional features including FAQ support and the ability to create tickets, and sharing across the organization
• Reduced operational and maintenance costs: of managing multiple screens
• Rich security: at communication, software, and operational levels

These are just a few key outcomes that Aware^TM can deliver to your digital signage projects. When you want total network control with publishing to any web-connected screen, Aware^TM is the perfect solution.

Aware^TM offers a user-friendly, SaaS-based, 360-degree digital signage management platform. The platform emphasizes how quickly you could publish personalized content to your digital signage and how easily one can monitor the entire network of devices.